We’re all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.
Marketers still struggle to use data to its full potential, falling into the trap of the iceberg effect. Mark Flaharty, COO, Advertising at SundaySky explains, how to tap into the full iceberg of customer data — including data that is under the surface — to better engage with customers and prospects.
SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.
In an effort to lift customer satisfaction and increase digital engagement, the credit reporting bureau partnered with SundaySky to educate and guide their customers using the power of personalized video.
Brand advocacy is often seen as the pinnacle of a brand-customer relationship since it elevates loyalty into actual promotion, and many believe the key difference between loyalty and advocacy is emotion. SundaySky CEO Jim Dicso recently shared his opinion on why emotions are a crucial part in creating brand advocates on a guest post titled “Why emotion is crucial to create brand advocates – and what you can do about it” on the publication Marketing Land.
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
