Top 5 Retail Bank: Driving Digital Engagement & Increasing Customer Satisfaction
A personalized cardmember welcome and onboarding experience to increase digital engagement and drive higher customer satisfaction through education.
A personalized cardmember welcome and onboarding experience to increase digital engagement and drive higher customer satisfaction through education.
Geography, behavior, demographic, psychographic; all common characteristics used for traditional market segments. Brands have used segmentation to personalize customer communications for a long time, but is segment personalization enough in today’s world?
Earlier this week we recapped our Adweek webinar “Why you’re getting personalization wrong: The future of one-to-one engagement,” by highlighting three key takeaways. We emphasized how important it is…