NEW YORK–(BUSINESS WIRE)–SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer. Porres is a respected, influential marketing leader with a track record of driving both brand and business growth. He will help further SundaySky’s leadership position in the market as the only provider of personalized one-to-one video engagements across the entire customer lifecycle.
Previously the CMO at Sailthru and Rocket Fuel, Porres brings a diverse background of 20-plus years of executive leadership, digital marketing, agency ownership and brand experience to SundaySky. He joins SundaySky as its SmartVideo platform is achieving record growth and adoption at some of the world’s largest brands, including AT&T, Citi, Williams Sonoma, Staples and Verizon. SundaySky has created more than 1.7 billion personalized and unique videos across web and mobile devices.
“Eric levels up our entire team, as brands trust his ability to simplify and solve complex industry problems, capitalize on trends before everyone else, and, at the same time, humanize marketing,” said Jim Dicso, CEO of SundaySky. “Eric brings depth and experience in media, data and technology. Few marketers have such a successful record of building and scaling companies.”
Unlike other solutions, SundaySky delivers true end-to-end video personalization, letting brands scale their storytelling capabilities and provide a unique message for each customer or prospect. Porres will play an integral role in helping companies adapt and transform their brand engagements into personal, valuable and relevant experiences for every individual, cultivating brand loyalty and creating customers for life.
“Brands are only starting to tap into the potential of data-driven creative, and video is the ultimate storytelling vehicle,” said Eric Porres, CMO of SundaySky. “SundaySky sits at the intersection of two of the hottest consumer trends today: personalization and video, combining data with the power of sight, sound and motion for storytelling in the digital age.”
Nick Friese, CEO of Digiday, said, “It’s a sharp move to bring Eric on as CMO at SundaySky. Eric is one of the most thoughtful people working in tech today, and his natural curiosity combined with powerful presentation skills should help create more demand for personalized video from brand marketers.”
Prior to SundaySky, Porres was CMO at Sailthru, Rocket Fuel and Lotame Solutions, and he previously founded several digital marketing and strategy firms. He also held management roles at Time, Inc. and Agency.com. Porres graduated from Duke University and is an investor and advisor for several startup companies.
SundaySky is transforming the relationship between brand and customer through personalized video. Our platform, built on proprietary SmartVideo technology, combines the power of video with personalized storytelling at scale to foster long-term customer relationships. The SmartVideo Platform lets marketers communicate to an audience of one and easily create, manage and optimize real-time personalized video programs throughout the customer lifecycle. AT&T, Citi, Comcast and other industry-leading brands partner with SundaySky to engage prospective and current customers, resulting in higher revenue, lower costs and deeper loyalty. SundaySky is headquartered in New York City with offices in Tel Aviv and Tokyo. Visit www.sundaysky.com for more information.