Online video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer.
Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties.
Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. This report explains how customer experience (CX) professionals must approach personalization programs with person-centric objectives to create long-term business results.
Most retailers have embarked on some form of personalization strategy. As they seek to expand beyond entry-level tactics, they often run into structural obstacles that keep data and teams in silos. Getting past these barriers will allow for full personalization of the customer experience.
While the options in video advertising continues to grow, this growth doesn’t mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems.
In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.
