1. Personalized

SmartVideos are tailored based on profile, historical and situational data attributes that are personalized to the individual, leveraging first, second and third-party data.

2. Real Time

SmartVideos are generated when a viewer clicks play, and can be delivered through multiple channels for viewing on smartphones, tablets, desktops and set-tops.

3. Scalable

SmartVideo programs scale across the enterprise by employing a scene library strategy enabling scene reuse to tell the stories that matter most to the customer.

4. Measurable & Optimized

Viewer actions and behaviors are tracked and analyzed in real time, ensuring SmartVideo program performance can be continually optimized and held accountable to deliver business value.