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News & Press

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

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Source: Direct Marketing News Read Full Article
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We're all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.