In the age of the highly informed consumer, the only way for brands to distinguish themselves from their competitors is through exceptional customer experiences. By personalizing customer experiences, brands are able to deliver relevant and valuable content that actually helps a customer along their journey and breeds loyalty with every single touchpoint.
Analysis of leading companies shows that many realize that relying just on reactive customer service is no longer sufficient in order to compete, differentiate and drive their businesses forward.
Forrester analyst Andrew Hogan discussed how leaders in person-first personalization are changing the way brands look at customer experience at the 2017 SmartVideo Summit.
This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.
Facebook is setting the bar high in terms of what can be done in personalized video, thanks in large part to the immense amount of data the network has on its users. The unique nature of the platform enables Facebook to tap into deeper personalization opportunities that aren’t available outside of its environment, such as featuring a user’s photos and social sphere.
In this eMarketer report, “Personalization In Retail: The Latest Trends And Challenges” by Yory Wurmser, learn about some of the common challenges that retail teams are encountering and read up on current trends with personalization used at different touch points across the customer lifecycle.
