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News & Press

It’s Time to Dive Deeper into your Marketing Data

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Source: Martech Advisor Read Full Article
Best Practices

Marketers still struggle to use data to its full potential, falling into the trap of the iceberg effect. Mark Flaharty, COO, Advertising at SundaySky explains, how to tap into the full iceberg of customer data — including data that is under the surface — to better engage with customers and prospects.