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Author: Kelly Gentile

Profile picture of Kelly Gentile

Posts by Kelly Gentile

Expert: Data Key to Video Strategy

Posted on March 29, 2017

Marketing leaders can’t settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video.

Posted in News & Press

How To Create Personalized Marketing That Lives Up To Its Promise

Posted on March 28, 2017

While tailored messages to prospects can be effective in building relationships, they can just as easily fall flat and disappear into the avalanche of email in the average inbox.

Posted in News & Press

Expert: 3 Key Trends for Video in 2017

Posted on March 13, 2017

Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017.

Posted in News & Press

The Email Edge: A Touch of Personalization

Posted on February 15, 2017

Firms that exceed their revenue goals use personalization in triggered emails 78% of the time, outpacing those that don’t.

Posted in News & Press

4 Ways To Grow Your Return On Personalization

Posted on February 14, 2017

However personalization is used, one thing is clear: Brands that aren’t maximizing their personalization efforts are in danger of falling behind in their marketing strategies.

Posted in News & Press

Top 5 Retail Bank: Driving Digital Engagement & Increasing Customer Satisfaction

Posted on January 13, 2017

A personalized cardmember welcome and onboarding experience to increase digital engagement and drive higher customer satisfaction through education.

Posted in Customer Stories

Beginner’s Guide To Next-Gen Personalization

Posted on September 21, 2016

A best practice guide to set you on the path to one-to-one customer engagement with video-powered experiences, built to scale for millions of customers.

Posted in Reports & Ebooks

Beginner’s Guide To Next-Gen Personalization [Ebook Download]

Posted on September 14, 2016

Geography, behavior, demographic, psychographic; all common characteristics used for traditional market segments. Brands have used segmentation to personalize customer communications for a long time, but is segment personalization enough in today’s world?

Posted in Blog

The Evolution From Segmentation To Individualization

Posted on August 31, 2016

Earlier this week we recapped our Adweek webinar “Why you’re getting personalization wrong: The future of one-to-one engagement,” by highlighting three key takeaways. We emphasized how important it is…

Posted in Blog

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