Expert: Data Key to Video Strategy
Marketing leaders can’t settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video.
Author: Kelly Gentile
Posts by Kelly Gentile
How To Create Personalized Marketing That Lives Up To Its Promise
While tailored messages to prospects can be effective in building relationships, they can just as easily fall flat and disappear into the avalanche of email in the average inbox.
Expert: 3 Key Trends for Video in 2017
Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017.
The Email Edge: A Touch of Personalization
Firms that exceed their revenue goals use personalization in triggered emails 78% of the time, outpacing those that don’t.
4 Ways To Grow Your Return On Personalization
However personalization is used, one thing is clear: Brands that aren’t maximizing their personalization efforts are in danger of falling behind in their marketing strategies.
Top 5 Retail Bank: Driving Digital Engagement & Increasing Customer Satisfaction
A personalized cardmember welcome and onboarding experience to increase digital engagement and drive higher customer satisfaction through education.
Beginner’s Guide To Next-Gen Personalization
A best practice guide to set you on the path to one-to-one customer engagement with video-powered experiences, built to scale for millions of customers.
Beginner’s Guide To Next-Gen Personalization [Ebook Download]
Geography, behavior, demographic, psychographic; all common characteristics used for traditional market segments. Brands have used segmentation to personalize customer communications for a long time, but is segment personalization enough in today’s world?
The Evolution From Segmentation To Individualization
Earlier this week we recapped our Adweek webinar “Why you’re getting personalization wrong: The future of one-to-one engagement,” by highlighting three key takeaways. We emphasized how important it is…
