In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.
Brands become CX leaders by personalizing engagement in a relevant, valuable, and entertaining way. Here are four guideposts for getting your customer experience right.
With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does.
When it comes to one-to-one advertising, online brands need to provide their own glass slipper – by ensuring their ads are tailored to individual digital platforms. The content may remain the same on mobile devices and desktop computers. But if the content lacks technical design that is specific to either platform, brand messaging runs the risk of making little impression on consumers – which is not exactly the happy ending that advertisers want.
SundaySky’s CEO Jim Dicso recently wrote a piece for Retail Customer Experience titled “Why Personalization Is Key For Retail Customer Experiences” in which he explained how retail brands can properly execute personalization strategies to add value for their customers.
With technology evolving, giant digital-forward companies taking over in-store shopping, and brick-and-mortar stores slowly closing their doors, it’s an understatement to say the retail industry is drastically changing. But, one thing that will always be important? Customers — specifically, loyal customers.
