New video capabilities allow retail banks and credit unions to communicate directly to individual consumers with more relevant, meaningful and engaging interactions. By replacing static product pages, customer communications, and digital ads, video becomes a
Video-powered experience leader predicts increasing demand for financial digital experiences post-pandemic January 19, 2021–NEW YORK, NY–More than 70% of consumers would switch to another financial institution if it provided rich media video content and information
Season #1 of The Martech Show, hosted by Scott Brinker, concludes with a terrific conversation with David Edelman, a pioneer of modern, martech-powered marketing and a rare individual in our industry who has led digital
Former Aetna CMO and strategic advisor David Edelman urges marketers to rethink experiences where personalized information is key, video can drive much deeper engagement, and how personalized video enhances segment-of-one marketing. Read the full commentary
In this video interview with PYMNTS.com, SundaySky’s SVP of product and creative Guy Atzmon discusses how COVID-19 rapidly accelerated a digital shift for consumers, even the holdout customers who had been slow to start making
The pandemic continues to accelerate the adoption of video. But, as current conditions ease will the shift to video that we have seen over the last few months prove to be a fad or is
