Video is increasingly critical to firms’ ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support video initiatives. This report recommends that business leaders invest in Personalized Video due to its high business value.
Video advertising measurement is a topic up for much debate in today’s digital world. Listen to why you should be looking passed those vanity metrics and directly into business impact of your video ads.
Many financial institutions have realized that every new customer relationship must be cultivated and nurtured to optimize value and loyalty. The importance of deepening engagement through onboarding and building value with cross-selling has never been more important. This showcase provides recent examples of how banks and credit unions welcome, onboard and cross-sell new customers.
Looking to spice up your content marketing? Here are 5 tips from the MTA experts on how you can tell stories more effectively in this time of interactive content.
How can the healthcare industry generate feel-good emotions from CX while reducing negative responses? The solution resides in personalized video that enhances emotion, effectiveness and ease.
The inclusion of personalized video means mobile apps must be handled differently than traditional digital delivery channels. It’s crucial for a brand to treat the before, during and after portions of any in-app video as a single and continuous event, seamlessly leading the consumer through a precise set of desired behaviors.
As one of the beloved brands that continues to lead in innovative product design and unique advertising strategies, I’d like to highlight how Nike leverages the power of personalization through the customer lifecycle and in marketing communication.
SundaySky’s SVP Creative & Product, Guy Atzmon, shares how the video viewer experience needs to go beyond video, and is easier than ever with the power of personalization and a video scene library.
What can publishers do to manage and monetize their premium video inventory? Get the lowdown from FreeWheel Publishers General Manager James Rooke in the latest installment of our Video Centers of Excellence series.
In the first installment of our Chief Personalization Officer of the Future interview series, catch up on our SmartVideo Summit talk with 1-800-CONTACTS CMO Phil Bienert as he discusses how brands can best implement personalization.