Author: Rachel Eisenhauer

Profile picture of Rachel Eisenhauer

Posts by Rachel Eisenhauer

The Forrester Tech Tide™: Video Technologies For Customer And Employee Experience, Q1 2019

Posted on

Video is increasingly critical to firms’ ability to win, serve, and retain their customers. To accelerate their performance in video, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support video initiatives. This report recommends that business leaders invest in Personalized Video due to its high business value.

Best-In-Class Multichannel Onboarding Trends To Watch In 2019

Posted on

Many financial institutions have realized that every new customer relationship must be cultivated and nurtured to optimize value and loyalty. The importance of deepening engagement through onboarding and building value with cross-selling has never been more important. This showcase provides recent examples of how banks and credit unions welcome, onboard and cross-sell new customers.

On the Move: Why Mobile Personalized Video Has Legs

Posted on

The inclusion of personalized video means mobile apps must be handled differently than traditional digital delivery channels. It’s crucial for a brand to treat the before, during and after portions of any in-app video as a single and continuous event, seamlessly leading the consumer through a precise set of desired behaviors.