Former Aetna CMO and strategic advisor David Edelman urges marketers to rethink experiences where personalized information is key, video can drive much deeper engagement, and how personalized video enhances segment-of-one marketing. Read the full commentary
In this video interview with PYMNTS.com, SundaySky’s SVP of product and creative Guy Atzmon discusses how COVID-19 rapidly accelerated a digital shift for consumers, even the holdout customers who had been slow to start making
The pandemic continues to accelerate the adoption of video. But, as current conditions ease will the shift to video that we have seen over the last few months prove to be a fad or is
For brands seeking to improve the customer experience (CX) across the entire customer journey, and increase customer loyalty and retention, many have changed their focus from customer satisfaction to creating an emotional connection. SundaySky CEO
SundaySky’s Video Experience Platform activates Adobe Experience Platform to deliver emotionally intelligent, video experiences across customer journeys New York, NY – August 19, 2020 – SundaySky, the leading platform for video-powered experiences, today announced a
Why a thoughtful approach to personalization and an evolved creative process matter for CX engagement transformation in the time of Covid-19.
This case study explains how Dell utilizes SundaySky’s video-powered experiences to drive higher engagement and breakthrough outcomes.
SundaySky’s Video Experience Platform has been designed to enable variants depending on context, customer needs, and available resources. Video-powered experiences are a strategic part of any CX journey. That means there are always opportunities to use SundaySky’s video-powered experiences to deliver breakthrough outcomes and help consumers at moments of consequence.
SundaySky’s market-leading platform to integrate with Adobe to further enhance the delivery of millions of video-powered experiences across ever-changing customer journeys New York, NY – November 5, 2019 – SundaySky, the leading platform for video-powered
Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented strategies handicap most banks and insurers. This report explains how financial
