Author: Rachel Eisenhauer

Personalization is more than product recommendations or addressing someone by his first name. Messages that rely on one data point about the customer lack relevance, which consumers demand.

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.

Personalization has been key to many brands’ online and offline marketing efforts for several years, but personalization itself has changed. Here’s what brands need to know about Personalization 2.0.

The 101 on 1-to-1: True personalization is speaking to your customers on an individual, one-to-one level at a relevant point in time and with multiple layers of data driving the message. Video is the most powerful and effective way to do exactly that, provided you’re using an appropriate strategy and methodology, as outlined in SundaySky’s “Beginner’s Guide to Next-Gen Personalization.”