Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.
SundaySky’s new study, the Personalization x Video Index (PVI), quantifies the personalization and video efforts of Fortune 500 companies according to customer feedback, offering key insights into the relationship between personalization, video experiences, customer satisfaction, and customer retention.
SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
Enter the power and promise of data-driven video – a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn’t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.
A marketer’s guide to learn about the state of data-driven video along with benefits, best practices, tips, and more. Published by the Interactive Advertising Bureau (IAB) in June 2019.
Why does SundaySky work with more Fortune 500 companies than any other personalized video provider in the world? Because service matters to enterprise organizations.