In 5 Words: An Interview with SundaySky CMO, Eric Porres
We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Eric Porres, CMO of SundaySky is next up.
Author: Rachel Eisenhauer
Posts by Rachel Eisenhauer
How to Make Video Advertising Investments Pay Off
Marketing leaders focused on advertising can get much more out of their digital video investments if they apply consistent targeting and measurement techniques across TV and digital video domains, and understand the available creative and technical variations.
Vendor Landscape: Video Platforms For Customer And Employee Experience
Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences.
Like Snowflakes, No Two SundaySky Videos Are Alike
SundaySky creates video ads based on users’ interest, showing different scenes in different orders. We spoke with CEO Jim Dicso about how the tech is built to be “personally relevant” to individuals.
The 4 Must-Have Elements of Exceptional Customer Experience
A customer’s experience with a brand trumps everything in the age of the empowered consumer. Jim Dicso, CEO of SundaySky explains how the best brands, like Apple and Netflix, compete and win with personalized customer engagement.
SundaySky introduces new advisory board, generates over 1 billion SmartVideos
Former executives from GoDaddy, Lands’ End and Oracle guide development of industry-leading personalized video solutions
