Personalized videos bring more relevant and engaging content to the customer journey. Marketing leaders must first determine whether they have a solid reason to deploy this technique and then follow best practices for its use.
Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.
SundaySky’s new study, the Personalization x Video Index (PVI), quantifies the personalization and video efforts of Fortune 500 companies according to customer feedback, offering key insights into the relationship between personalization, video experiences, customer satisfaction, and customer retention.
SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
Enter the power and promise of data-driven video – a strategy that enables marketers to use available data to deliver tailored advertising through precise audience targeting and personalized video creative. The opportunity to use data to refine and optimize targeting and video creative will increase the likelihood of greater relevance and performance because after all, actual response data doesn’t lie. Data-driven video unlocks the potential for marketers to combine their most valuable assets (the creative, audience segments, targeting and response data) to build more powerful, personalized and performance driven ad experiences.
A marketer’s guide to learn about the state of data-driven video along with benefits, best practices, tips, and more. Published by the Interactive Advertising Bureau (IAB) in June 2019.
Why does SundaySky work with more Fortune 500 companies than any other personalized video provider in the world? Because service matters to enterprise organizations.
Forrester principal analyst Alyson Clarke, who serves eBusiness & channel strategy professionals in the financial services sector, spoke about banks’ personalization efforts that really work versus common errors. She also discussed nearly a dozen real examples
Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle. By Forrester analysts Nick Barber with Alyson Clarke, Benjamin Ensor, Charlie Ruhl.
This year’s IAB Annual Leadership meeting dropped some significant knowledge on advances happening in video marketing, data (is the new oil?) and the direct brand economy (also known as DTC).