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The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More

Source: ChiefMartec.com Read Full Article
Customer Experience

Season #1 of The Martech Show, hosted by Scott Brinker, concludes with a terrific conversation with David Edelman, a pioneer of modern, martech-powered marketing and a rare individual in our industry who has led digital transformation from the perspective of an agency, a management consultant, and a Fortune 100 brand CMO. SundaySky CEO Jim Dicso joins David on the episode, as they dig into some great examples of how all the pieces of a bold idea, data, experimentation, and personalization all came together at Aetna.

Watch the full episode here on ChiefMartec.com, or below: