Videos must be consistent in tone, look, and feel; not to mention that measuring the results and KPIs of videos is crucial and its own challenge: I’m not talking vanity metrics but if a video is driving real changes in customer behavior. That is, after all, the point.
SundaySky’s transformation to power digital CX engagement includes advancing our Video Experience Platform to address the challenges of creating compelling video experiences. We’ve evolved our platform from focusing solely on personalized video to empowering deeper and more compelling digital experiences. Our customers can now use video more broadly and for more types of experiences across customer journeys, and can experiment with different approaches without stressing their resources. New features and capabilities allow brands to choose their level of involvement and control when creating videos. Allow me to explain…
A video experience platform is the optimal approach because it solves several video challenges:
Last year we introduced SundaySky’s next chapter in order to give brands the ability to create a wider range of video-powered experiences that solve CX challenges.
SundaySky’s platform uses a modular content approach, which offers the most flexibility, choice, and speed when creating video experiences. We’re doing that by empowering brands to create digital experiences that align with the data they have (or lack) or the type of experience they want to offer. To give a quick idea, the four types of experiences are individualized, dynamic, contextual, and interactive, which range from data rich to data light. Brands can still communicate with customers at an individualized level with videos that are deeply personalized and help solve complex customer issues. But now they can also deliver video experiences that align with different contexts and business goals:
To learn more about these four types of video experiences and how they can each be deployed to meet business goals, watch this video clip:
Content modularity is crucial for building different types of experiences beyond personalized video, but it’s also critical in configuring the video’s building blocks: the scenes themselves. This enables different scenes to be used in different ways: for different stories and at different moments throughout customer journeys. Our platform only needs a minimal amount of scenes to create completely different video experiences for different business goals. This allows for outstanding scalability of video for personalized CX.
We’ve revolutionized scene architecture with a layered approach that simplifies scene sharing and reuse to increase content flexibility. There are a few layers of each scene:
For a deeper dive into SundaySky’s new scene architecture with an example of the layers brought together, take a look at this 2-minute video clip:
Evolving our platform from focusing solely on personalized video to empowering flexible digital experiences of all kinds and letting brands take control of their video experiences enables content velocity at the speed of your customers’ ever-changing expectations. And that means taking control of delivering meaningful and impactful CX to your customers. Get in touch to schedule a platform demo today.