In today’s busy world, linear, generic one-to-many videos don’t pack the punch needed to break through the clutter. Leading brands like Verizon, T. Rowe Price and Anthem use the SundaySky Video Experience Platform to craft individualized videos that speak to the consumer at each and every moment in the customer journey. Design with data at the heart of your message using Adobe After Effects, an industry-leading animation design tool.
The most innovative marketers craft modular, data-driven messages as part of their global scene library, which allows for the reuse of scenes, logic, and creative assets across brand programs. Centralize video assets across your brand portfolio as well as mix and match scenes to meet program goals and extend the shelf life of your video-powered experiences.
The SundaySky Video Experience Platform’s flexible infrastructure allows marketers to easily pull in and activate data from any source, including first-, second-, and third-party data. Leverage your existing partner integrations to create unique stories based on each individual’s profile, interests, and behaviors. Protect your customer data through SundaySky’s SSAE SOC II & HIPAA certifications.
Video-powered experiences move at the speed of your customers and your data. The moment the viewer clicks ‘play’ their video experience will be based on the most up-to-date information. Mitigate privacy concerns by limiting stored data and save money by limiting the storage of thousands of video versions.
Video-powered experiences make complex communications easy, important information clear, and inspire viewers to take the next-best-action across paid and owned media channels. Connect with your customers across their journeys through email and SMS/MMS, on your website or in your portal, and within your mobile app. Encourage viewers to take the next-best-action through programmatic video, Facebook, YouTube and OTT.
Move beyond the basics and drill down into key video experience metrics to measure value across your customers’ journey. Derive insights about your customers, their preferences, and measure the impact video-powered experiences have on the customer experience. Provide transparency to the organization and empower key stakeholders with data-rich analytics and insights.