Innovative marketers, CX professionals, advertisers, and SundaySky transform customer relationships with tools to define, build, deploy, measure and optimize video-powered experiences (VX)
Strategize for
success
Framework planning determines the right type of VX that meets your organization’s needs. Connect interdependent elements like goals, audience, channel, touchpoint, story, scenes, and data that create a holistic engagement strategy for all of your customer journeys. Jumpstart delivery with pre-built solutions for the most difficult VX challenges, and develop custom solutions for ever-evolving customer needs.
Design captivating
video experiences
Design and animate anything you want with After Effects, then use SundaySky’s powerful extension to map data elements and dynamic assets to animations. Our unique dynamic timing capability allows the animation timeline to shrink and stretch according to the narration length — ensuring a perfectly synched interactive and personalized video experience.
Build for
modularity,
agility and scale
Bring your digital experience strategy to life with intuitive VX authoring tools, and no technical skills required. The platform allows users to build compelling VX using centralized libraries of modular scenes, creative assets, business logic, and data sources. It moves at the speed of your business, allowing users to update VX without pre-existing video editing knowledge and costly production resources. Modify data and content placeholders in a few clicks to generate limitless interactive content variations while maintaining brand guidelines and localizing content.
Real-time
experiences
for real-time
behaviors
The moment a viewer hits play, their interactive video generates based on the most up-to-date information. Our enterprise-grade GPU renderer activates data in real-time through feeds and APIs. Real-time rendering ensures valuable and optimal video experiences. The platform guarantees data security and is SSAE SOC II certified and HIPAA compliant. Real-time video rendering also allows you to save money by limiting storage costs.
Target audiences
with dynamic,
value-driven
advertising
SundaySky’s brand-safe demand-side platform (DSP), proprietary AI advertising algorithm, and real-time rendering engine maximize consumer engagement and business performance. The DSP creates profiles based on consumer actions and digital footprint, identifies and bids on the most valuable impressions, serves relevant dynamic video ads, and automatically learns and adjusts to meet designated KPIs. Reach consumers with the right message at the right time, using data-driven and dynamic video advertising that runs programmatically, and on Facebook, YouTube, and Connected TV/OTT.
Put the
viewer first
SundaySky’s industry-leading video player for data-driven video experiences uses advanced analytics and interactive capabilities to help brands learn more about their customers. It ensures a smooth video viewing experience across different devices, channels, web browsers, and operating systems. Connect with your customers where they prefer to engage – through email, SMS/MMS, on your website, in your portal, and within your mobile app. The format, length, and design of the video experiences are optimized to the channel to encourage the desired behavior. Integrate the interactive video player in digital properties to track and measure viewer engagement, actions, and behaviors to determine overall business impact and creative performance.
Measure value and
intelligently
optimize
SundaySky’s interactive video platform provides self-service analytics dashboards that measure real-time business impact, uncover optimization opportunities, and can integrate into your brand’s analytic system. Users can drill-down into a wealth of data and metrics to learn about customers’ preferences and behaviors to strategically optimize messaging, improve engagement, and drive behavior change. Even discover transferable audience insights to apply across brand-wide marketing tactics.
Integrate from
any source
The SundaySky Video Experience Platform’s flexible infrastructure allows marketers to pull in and activate data from first, second, and third-party data sources. Easily leverage existing partner integrations to create unique, interactive video content based on each individual’s profile, interests, and behaviors. Click here to learn more about SundaySky partners.
