In today’s busy world, linear, generic one-to-many videos don’t pack the punch needed to break through the clutter. Leading brands like Verizon, T. Rowe Price & Anthem use the SundaySky Video Experience Platform to craft individualized videos that speak to the consumer at each and every moment that matters in the customer journey. Design with data at the heart of your message using Adobe After Effects, an industry-leading animation design tool.
The most innovative marketers craft modular, data-driven messages as part of their global scene library, allowing for the reuse of scenes, logic and creative assets across brand programs. Centralize video assets across your brand portfolio, mix and match scenes to meet program goals and extend the shelf life of your video-powered experiences.
The SundaySky Video Experience Platform’s flexible infrastructure allows marketers to easily pull in and activate data from any source, including first-party, second-party & third-party data. Leverage your existing partner integrations to create unique stories based on each individual’s profile, interests and behaviors. Protect your customer data through SundaySky’s SSAE SOC II & HIPAA certifications.
Video-powered experiences move at the speed of your customers and your data. The moment the viewer clicks ‘play’ their video experience will be based on the most up-to-date information. Mitigate privacy concerns by limiting stored data and save money by limiting the storage of thousands of video versions.
Video-powered experiences makes complex communications easy, important information clear and inspires viewers to take the next-best action across paid and owned media channels. Connect with your customers across customer journeys through email, SMS/MMS, on your website, in your portal and within your mobile app. Encourage viewers to take the next-best action through programmatic video, Facebook, YouTube and OTT.
Move beyond the basics and drill down into key video experience metrics to measure value across your customer journeys. Derive insights about your customers, their preferences and the impact video-powered experiences have on the customer experience. Provide transparency to the organization and empower key stakeholders with data-rich analytics and insights.