In today’s hyper-connected world, generic one-to-many marketing communications fail to pack the punch needed to break through the clutter and elevate the customer experience. Leading brands like Verizon, T. Rowe Price & Anthem use the SundaySky Video Experience Platform’s Designer, our Adobe After Effects extension, to craft a range of video-powered experiences that speak to the consumer at the moments that matter.
The most innovative marketers invest in customer experiences that scale and meet their customers’ evolving needs. SundaySky’s platform enables brands to design data- and logic-driven video building blocks, called scenes. Scenes provide businesses with limitless creative and content variations and can be reused across teams or to meet multiple business objectives, helping brands make the most out of their investment.
The SundaySky Video Experience Platform’s flexible infrastructure allows brand marketers to easily pull in and activate data from first, second, and third-party data sources. Leverage your existing partner integrations to create unique stories based on each individual’s profile, interests, and behaviors. Protect your customer data through SundaySky’s SSAE SOC II & HIPAA certifications.
Video-powered experiences move at the speed of your customers and your data. The moment the viewer clicks ‘play’ their video experience will generate based on the most up-to-date information. Mitigate privacy concerns by limiting stored data and save money by limiting the storage of thousands of video versions.
Whether you are trying to reach a targeted or broad audience, any successful strategy starts with clearly defined goals and a framework for achieving success. SundaySky’s proprietary Framework is based on working with the world’s leading brands over 12 years. We start with your brand’s goals and connect how messaging and creative will impact audience behavior and key performance indicators.
Video-powered experiences make complex communications easy, important information clear and inspire viewers to take the next-best-action across paid and owned media channels. Connect with your customers across customer journeys through email, SMS/MMS, on your website, in your portal, and within your mobile app. Encourage viewers to take the next-best-action through programmatic video, Facebook, YouTube, and OTT.
Move beyond the basics and drill down into key video-powered experience metrics to measure value across your customer journeys. Derive insights about your customers, their preferences and the impact video-powered experiences have at key moments in the customer journey. Provide transparency to the organization and empower key stakeholders with data-rich analytics and insights.