More and more brands now understand the incredible value of video as part of their digital customer experience (CX) strategy. But they’ve also learned that creating powerful video-powered experiences can be very challenging. Video creation
Personalization and interactivity will continue shaping major trends, such as built-in testing frameworks and the true beginning of the end for broadcast, in the video marketing space this year.
SundaySky’s Guy Atzmon chimes in on what it means for marketers now that Netflix has jumped on the interactive video trend.
SundaySky’s SVP of Creative & Industry Solutions, Guy Atzmon, shares his thoughts on Nike personalization, and how the shoe company is leading the way in transforming the retail customer experience.
Opinion: The power of a scene library approach and personalization makes it easier than ever to create viewer experiences that drive and even enhance brand-to-consumer videos.
How to optimize live-action video footage with motion graphics animation for personalized video storytelling that drives customer engagement.
To date, Facebook has used personalized videos for purely celebratory and fun experiences. However, personalized video has the potential to do so much more when used in an action-driven, service-driven way.
The explosive growth of online video over the past decade is remarkable. With fast adoption comes an inherent shift in how technology is created and consumed. That’s…
The proliferation of personalized online video and its growth over the past ten years is nothing short of amazing. The evolution of user-generated content and video consumption habits…
VP Creative Guy Atzmon discusses the holistic SmartVideo experience from the viewer’s perspective.