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Author: Guy Atzmon

Profile picture of Guy Atzmon

Posts by Guy Atzmon

Your New Video Platform Strategy for Superior Digital CX

Posted on November 17, 2020

More and more brands now understand the incredible value of video as part of their digital customer experience (CX) strategy. But they’ve also learned that creating powerful video-powered experiences can be very challenging. Video creation

Posted in Blog

Personalization And Interactivity: Video Trends That Will Dominate This Year

Posted on February 25, 2019

Personalization and interactivity will continue shaping major trends, such as built-in testing frameworks and the true beginning of the end for broadcast, in the video marketing space this year.

Posted in Blog

What Netflix’s Move Into Interactive Video Means

Posted on October 15, 2018

SundaySky’s Guy Atzmon chimes in on what it means for marketers now that Netflix has jumped on the interactive video trend.

Posted in Blog

Personalization Lessons From Nike’s World Cup Campaign

Posted on September 24, 2018

SundaySky’s SVP of Creative & Industry Solutions, Guy Atzmon, shares his thoughts on Nike personalization, and how the shoe company is leading the way in transforming the retail customer experience.

Posted in Blog

From ‘U’ to ‘View’: How the Viewer Experience Needs To Go Beyond Video

Posted on August 15, 2018

Opinion: The power of a scene library approach and personalization makes it easier than ever to create viewer experiences that drive and even enhance brand-to-consumer videos.

Posted in Blog

Personalized Videos Enhanced by Dynamic Live-Action Footage

Posted on July 24, 2017

How to optimize live-action video footage with motion graphics animation for personalized video storytelling that drives customer engagement.

Posted in Blog

Personalized Video Lessons From and for Facebook

Posted on May 25, 2017

To date, Facebook has used personalized videos for purely celebratory and fun experiences. However, personalized video has the potential to do so much more when used in an action-driven, service-driven way.

Posted in Blog

Looking Forward: The Next Creative Advancements in Personalized Video

Posted on April 9, 2015

The explosive growth of online video over the past decade is remarkable. With fast adoption comes an inherent shift in how technology is created and consumed. That’s…

Posted in Blog

5 Trends to Expect from the Future of Personalized Video

Posted on March 17, 2015

The proliferation of personalized online video and its growth over the past ten years is nothing short of amazing. The evolution of user-generated content and video consumption habits…

Posted in Blog

SmartVideo Summit Recap: The SmartVideo Viewer Experience

Posted on May 8, 2014

VP Creative Guy Atzmon discusses the holistic SmartVideo experience from the viewer’s perspective.

Posted in Blog

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