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How do you solve a problem like… e-commerce’s lack of serendipity?

Source: The Drum Read Full Article
Retail & E-commerce

“The Drum” interviewed Jonathan Ben-Haim, Head of Creative Strategies at SundaySky, about how brands can create moments of serendipity while purchasing online. Author Sam Bradley explains that the potential of a bargain or perfect finds still drives holiday shoppers to shop in-store, even despite a pandemic.

Jonathan explains how brands can provide serendipitous surprises to shoppers digitally. He recommends retailers learn from models employed by YouTube and Spotify to create those memorable, individualized experiences.

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