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Personalized Videos: The Future of Customer Engagement [Podcast]

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Source: Banking Transformed Podcast Read Full Article

As a result of the pandemic, people were forced to adopt digital alternatives to their traditional way of doing banking. This shift was not always smooth for the customer or the financial institution. Many consumers still wanted personalized interaction to learn about services. Financial institutions and retail banks that want to improve engagement, interactions, and brand loyalty are responding with new forms of rich media personalization, such as video.

SundaySky CEO Jim Dicso is featured in Jim Marous’ Banking Transformed podcast, where they discuss how personalized video-powered experiences can drive breakthrough outcomes at key moments along the customer journey.