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News & Press

How Personalized Video Boosts Engagement and ROI in Banking

Source: The Financial Brand Read Full Article
Financial Services Customer Experience Research

New video capabilities allow retail banks and credit unions to communicate directly to individual consumers with more relevant, meaningful and engaging interactions. By replacing static product pages, customer communications, and digital ads, video becomes a game-changing innovation that delivers expanded relationships at scale.

Jim Marous, co-publisher of The Financial Brand and CEO/owner of the Digital Banking Report, shares why personalized videos are the key to increased sales, digital engagement, onboarding success, customer retention and CX in banking, and how to use it across digital channels. 

Read the full article here on The Financial Brand: How Personalized Video Boosts Engagement and ROI in Banking