Here are eight tips for how personalized video ads can be optimized and used for achieving the greatest amount of return across industries.
Sight, sound, motion. That’s the secret to why videos are more effective for branding than other mediums, says Mike Flaherty, COO at marketing platform SundaySky.
Where do James Bond, Woody Allen and Ferris Bueller meet? At the night of the personalized Oscars of course. Here we take a look at various ways in which Hollywood has depicted personalization on the silver screen.
It’s no longer digital marketing or traditional marketing; it’s marketing in a digital world
When both the ad creative content and the media buy are informed in real time by demographic, contextual, behavioral or geographic data, optimal efficiency is achieved, resulting in deeply relevant and effective personalized video advertising.
SVP of Creative and Industry Solutions Guy Atzmon discusses what brands and advertising professionals are doing wrong in digital storytelling and how they can address/fix these issues.