When both the ad creative content and the media buy are informed in real time by demographic, contextual, behavioral or geographic data, optimal efficiency is achieved, resulting in deeply relevant and effective personalized video advertising.
SVP of Creative and Industry Solutions Guy Atzmon discusses what brands and advertising professionals are doing wrong in digital storytelling and how they can address/fix these issues.
Adam and Jeannie interview SundaySky CMO Eric Porres to discuss the new age of personalized video and how personal data is rolled in to drive serious engagement.
Here are three ways Tostitos could have taken it to the next level and scored a touchdown — and maybe even a two-point conversion — with this execution.
Here are four guidelines that enable marketers to reach a truly personal level of customer interaction and avoid falling into generic segmentation traps.
Increasing online revenue at Saks Fifth Avenue with dynamic, video-powered advertising experiences
As marketers evaluate what they should stop, start and continue doing in the months ahead, it’s time to end these six bad habits.
Personalized video functions as both a brand medium and a performance medium, tapping emotions that speak to the wants and needs of every customer, strengthening personal attachment to a brand.
In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges.
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
