Finding The Glass Slipper For Your Creative

When it comes to one-to-one advertising, online brands need to provide their own glass slipper – by ensuring their ads are tailored to individual digital platforms.  The content may remain the same on mobile devices and desktop computers.  But if the content lacks technical design that is specific to either platform, brand messaging runs the risk of making little impression on consumers – which is not exactly the happy ending that advertisers want.