‘Tis the season for marketers to put on their best face and get “PRT”-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal – and more relevant – now.
In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.
Brands become CX leaders by personalizing engagement in a relevant, valuable, and entertaining way. Here are four guideposts for getting your customer experience right.
With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does.
With technology evolving, giant digital-forward companies taking over in-store shopping, and brick-and-mortar stores slowly closing their doors, it’s an understatement to say the retail industry is drastically changing. But, one thing that will always be important? Customers — specifically, loyal customers.
We’re all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.
Marketers still struggle to use data to its full potential, falling into the trap of the iceberg effect. Mark Flaharty, COO, Advertising at SundaySky explains, how to tap into the full iceberg of customer data — including data that is under the surface — to better engage with customers and prospects.
SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
Analysis of leading companies shows that many realize that relying just on reactive customer service is no longer sufficient in order to compete, differentiate and drive their businesses forward.
