SVP of Creative and Industry Solutions Guy Atzmon discusses what brands and advertising professionals are doing wrong in digital storytelling and how they can address/fix these issues.
Adam and Jeannie interview SundaySky CMO Eric Porres to discuss the new age of personalized video and how personal data is rolled in to drive serious engagement.
Here are three ways Tostitos could have taken it to the next level and scored a touchdown — and maybe even a two-point conversion — with this execution.
Here are four guidelines that enable marketers to reach a truly personal level of customer interaction and avoid falling into generic segmentation traps.
As marketers evaluate what they should stop, start and continue doing in the months ahead, it’s time to end these six bad habits.
In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges.
Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are three of the best, according to the experts.
SundaySky’s CMO Eric Porres discusses his particular methods on job interview questions and shares why these questions have stood the test of time.
Jim Dicso, CEO at SundaySky explains the importance of video technology in today’s martech stack – making content more effective, easing out communication, increasing business value for a longer period and providing more opportunities for upsell and cross-sell.
