Do I need individual-level data to personalize a video?

Not at all. SundaySky supports multiple levels of video personalization — from simple segment-based messaging to optional 1:1 personalization when individual data is available. You choose the level that fits your use case.

How is 1:1 personalization different from audience segmentation?

Segmented messaging tailors content for groups of viewers (such as by region or device type), while 1:1 personalization uses data specific to an individual (like a name or a date). Both are supported, and can be combined, depending on your goals.

What parts of a video can be personalized?

Nearly every element can be used for video personalization: media assets, visuals, narration, on-screen text, CTAs, brand elements, and more. SundaySky dynamically assembles the most relevant version for each viewer based on the data available.

How does real-time rendering work with video personalization?

Personalized videos aren’t pre-generated. They’re assembled the moment someone presses play, using the latest data and personalization inputs. That means every viewer sees the most current, accurate version, even if the video was originally shared months earlier.

Do I need to resend videos when data changes?

No. Any updates to your data flow into previously shared videos after you re-approve them. There’s no re-rendering, versioning, or re-sending required.

Can I personalize videos without using sensitive data?

Yes. Many customers personalize using non-sensitive data like device type, region, product type, app usage, or engagement actions. SundaySky is flexible – personalization doesn’t require PII.

Does SundaySky work with my existing tech stack?

Most likely yes. The platform offers ready-made connectors for tools like Salesforce, HubSpot, Marketo, and Snowflake, plus easy CSV uploads, Google Sheets sync, and APIs for custom connections.

Is SundaySky's video personalization secure and compliant?

Yes. The platform meets enterprise-grade standards including SSAE SOC II, HIPAA, and GDPR compliance, making it suitable even for regulated industries like financial services and insurance.

How many versions of a personalized video can I create?

Effectively unlimited. One video can support countless variations across audiences, individuals, and real-time data, all without added production work.

Video Personalization for Businesses

Unmatched video personalization at scale

The same video for every viewer? That’s the old way. SundaySky’s unique, data-driven personalization makes every video experience relevant and engaging.

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rated 4.4/5 by brands like yours

The gold standard in video personalization

Drive deeper engagement

When every message is tailored to the individual viewer, your videos become more relevant and more compelling, turning passive viewers into active participants.

Increase impact, not workload

SundaySky lets you create a single video that works like hundreds, so you can deliver tailored messaging without the extra effort.

Boost video conversion rates

Give viewers exactly what they need to move forward. Personalized videos serve up the optimal offers and next steps for whoever’s watching.

Always relevant, always up to date

With real-time data, your personalized videos automatically stay accurate to the exact moment the viewer presses play. No manual updates, no outdated content.

The engine behind truly dynamic video personalization

Personalize any part of your business videos

Dynamically update visuals, media assets, narration, on-screen text, CTAs, and brand elements based on who’s watching. With SundaySky, every viewer gets a version of the story built around their data, behaviors, and needs, without manual editing or extra production work on your part.

Infuse video with data in just a few clicks

Securely bring your data into SundaySky to auto-personalized your content! Upload CSVs or Google Sheets, sync via API, or use our ready-made connectors for Salesforce, HubSpot, Marketo, Snowflake, and more. No complexity, no delays. Just instant access to the data that powers your personalized videos.

Go beyond surface-level personalization

Personalizing a video with a viewer’s first name? That’s just the beginning. Now you can seamlessly infuse videos with any data point about an individual: dates, balances, order details, locations, account information, and more.

These personal touches add clarity and relevance where it matters most, creating business videos that are uniquely tailored to each customer, member or employee.

Serve different content to different business audiences

Each viewer requires his or her own message. With SundaySky, your videos can reflect that. Create a single video, and set it up to automatically show or skip scenes and deliver alternate content based on audience data. It’s the most efficient, effective way to communicate to multiple viewer segments.

Keep personalized videos current with real-time rendering

SundaySky renders every video in real time, updating content the moment a viewer presses play. If your data or personalization inputs change, those updates instantly apply to the video, even if you sent it to your viewers months ago.

There’s no re-exporting, no re-sending, and no managing multiple versions. Your audience always sees the most accurate, up-to-date video, automatically.

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Real-time video rendering - ease storage and IT hassles

Video personalization FAQ

SundaySky uses only the data you choose to provide. You can connect data through ready-made integrations, upload files, use Google Sheets, or sync via API. All personalization is powered by these approved inputs, giving you full control of what’s used and how it’s applied.

Bring real-time video personalization to your business

Learn how SundaySky helps you deliver always-current, data-driven video experiences that stay tailored and up to date across every audience, journey, and moment.

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