What’s Behind Citi’s Surge in Mobile App Users
Citi partnered with SundaySky to create personalized videos that show people how to do things they struggle with in the mobile app.
Author: Kelly Gentile
Posts by Kelly Gentile
Real-Time Video Is An Integral Part Of Personalization
As digital marketers commit more resources toward personalization real-time video is fast becoming the preferred content format for customer engagement.
Video Centers of Excellence Series: A Chat with Rich Antoniello, CEO and Founder – Complex Networks
We talk with Complex Networks CEO/Founder Rich Antoniello about his company’s video standards and practices in our ongoing Video Center of Excellence series.
Interview with Eric Porres, CMO, SundaySky
Eric Porres, CMO of SundaySky sits down for a Q & A with MarTech Series about his own work habits as well as how his team at SundaySky currently operates.
Connecting With Mobile Consumers Requires a Personalized Touch
In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level.
8 Tips For Creating The Optimal Personalized Video Ads
Here are eight tips for how personalized video ads can be optimized and used for achieving the greatest amount of return across industries.
The Benefits of Video for Branding
Sight, sound, motion. That’s the secret to why videos are more effective for branding than other mediums, says Mike Flaherty, COO at marketing platform SundaySky.
[Your Name] In Lights: Cinematic Versions Of Personalization
Where do James Bond, Woody Allen and Ferris Bueller meet? At the night of the personalized Oscars of course. Here we take a look at various ways in which Hollywood has depicted personalization on the silver screen.
Digital Experience Strategies for Financial Services: Opportunities to Transform Customer Relationships
Download the whitepaper to learn how to build a digital banking strategy creates a connection between every point of communication for a seamless customer experience.
Digital and Traditional Marketers Aren’t So Different After All
It’s no longer digital marketing or traditional marketing; it’s marketing in a digital world
