SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
SundaySky Personalization X Video Index Ranks Fortune 500 Brands on Personalization and Video Marketing According to Customer Feedback.
More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing.
In an effort to increase subscription upgrades and lift customer satisfaction, Experian enlisted the help of SundaySky to educate free trial subscribers on the benefits of upgrading and premium account holders on the benefits of using their tools more through the use of video-powered experiences.
In an effort to enhance their customer experience and increase engagement, United Healthcare enlisted the help of SundaySky to educate and empower their members through the use of video-powered experiences.
Announcement of the release of our Q1 2019 study on the effects of personalized video on NPS at Fortune 500 companies.
“Forrester’s 2019 report The Forrester Tech Tide™: Video Technologies for Customer and Employee Experience recommends that organizations invest in personalized video “”because of its high business value.””
Quantification of business value is at the heart of this SundaySky study. Written for customer experience (CX) professionals, digital transformation practice leaders, personalization executives and enterprise P&L owners, the study quantifies the Net Promoter Score (NPS) values for eight personalized video programs deployed by four Fortune 500 brands (with three of those four in the Fortune 50) across telecommunications, financial services, travel and insurance in 2018.
Download the report to learn:
How personalized video can increase NPS by 48+ points
How available data and personal content affect NPS
Best practices for individualized video-powered experiences”
Join us as we discuss the ins and outs of the viewer experience and share best practices focused on personalized videos delivered via email, through your website, and within your mobile app at 2 PM EST THIS Thursday, December 6th.
In order to form data-driven best practices for Facebook video ads, SundaySky partnered with an online retailer to test video story architectures to learn if one approach is more effective than the others when it comes to capturing and retaining the attention of audiences on Facebook and Instagram.
Guy Atzmon, SVP of Product & Creative, SundaySky, speaks to MarTech Advisor in an in-depth interview about the brave new world of interactive content marketing, especially video marketing. Learn all about modular and personalized videos and how best to fit a video to the medium of consumption.