If marketers want to succeed, they need to structure, organize and analyze this data in order to drive their marketing strategy and ultimately use it engage customers more effectively.
This research is designed to inform investment decisions large and small flowing through a vast network of solutions vendors, public and private. Produced for VCs, publishers, agencies, tech vendors, networking firms, equity analysts and integrators.
Leveraging video to support digital banking strategies can banks acquire prospective customers, improve efficiency and display brand transparency. According to the Forrester Research report, “Q&A: Why Online Video Matters for Digital Financial Services,” here are four ways to take the plunge into the personalized video landscape.
This first edition of the MarTech Intelligence Report examines the current landscape for video marketing software and the considerations involved in implementing this technology.
It’s time to move beyond surface-level attempts at personalizing marketing efforts, like filling in a consumer’s first name on a static email. Instead, Jim Dicso, President and Chief Revenue Officer at SundaySky suggests marketers to follow three tips to truly personalize their communications and improve customer relationships.
Personalization is more than product recommendations or addressing someone by his first name. Messages that rely on one data point about the customer lack relevance, which consumers demand.