SundaySky creates video ads based on users’ interest, showing different scenes in different orders. We spoke with CEO Jim Dicso about how the tech is built to be “personally relevant” to individuals.
A customer’s experience with a brand trumps everything in the age of the empowered consumer. Jim Dicso, CEO of SundaySky explains how the best brands, like Apple and Netflix, compete and win with personalized customer engagement.
Former executives from GoDaddy, Lands’ End and Oracle guide development of industry-leading personalized video solutions
AdExchanger’s “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. This column is written by Martin Kihn, research vice president at Gartner.
A recap of the conference’s core themes on designing customer experiences that are built on human emotion, personalized engagement and customer-centricity.
Person-first personalization and video-led engagement are leading the customer experience revolution for AT&T, Citi, Verizon, Hilton, T. Rowe Price & RBC.