Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. This report provides guidance and examples for how marketers should tie their content strategies to customer experience and use the customer life cycle as a framework to guide them.
The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and “creepiness.” One expert explains how brands can go from ‘creep’ to ‘personal’.
Partnership broadens SundaySky’s footprint in Japan, enables brands to deliver personalized video experiences to customers
Financial firms are seizing the opportunity online video offers and are seeing positive results in everything from driving brand awareness to improving adoption and conversion rates. This report discusses the benefits and pitfalls of using video and outlines the technology vendors that can help eBusiness teams engage, win, and serve customers efficiently.
Forrester identifies two distinct types of content marketing: a brand-building approach they call media-centric content marketing, and a direct response one they call customer-centric content marketing. Both of these approaches have the potential to absorb vast amounts of resources and budgets without delivering clear outcomes. This report urges marketers to optimize each type of content marketing before they lose their way in vast media buys or customer relationship boondoggles.
New integrated offering allows enterprises to quickly expand existing customer communications at scale with personalized video
