“The SmartVideo Index: In Brief – Part 1” looks at views, brand impact hours, and video engagement metrics across 38 brands within five industries.
Travel and hospitality brands are enhancing their loyalty initiatives at every channel and touch point, for an optimal customer experience.
The Cool Vendors in CRM Customer Service and Social provide IT and business buyers with innovative approaches, tools and technologies for creating positive customer service experiences. They capture customer feedback in traditional and social channels.
Repurposed Super Bowl ads can leverage customer data for smarter, more targeted video advertising campaigns.
Personally relevant video drove higher engagement in 2012, and will be an emerging technology for CMOs to watch in 2013.
Guest blog from PossibleNOW discusses how Southwest Airlines uses customer preferences to generate both customer loyalty and ample revenue.
The 2012 Digiday Video conference in NYC shared the state, growth, opportunities and challenges of the online video market.
Here are some best practices for incorporating calls to action into online videos, and a few common calls to action for SmartVideo programs today.
Specifics for when to use a 15 second or 30 second retargeted video ad for converting site abandoners.
Five smart video tips to ensure commerce marketers are ready for the upcoming holiday shopping season.