Mastering the “Where and When” of Personalization
In today’s marketing landscape, the way you reach a customer is just as important as the people you’re reaching and the message you’re using. Marketers need to…
Author: Rachel Eisenhauer
Posts by Rachel Eisenhauer
Why Segmentation is Not the North Star to Individualization
Individualization is not synonymous with segmentation. Use customer segmentation as one data point of many to reach true one-to-one personalization.
Personalized Video Holds Enormous Potential for Brands
The 101 on 1-to-1: True personalization is speaking to your customers on an individual, one-to-one level at a relevant point in time and with multiple layers of data driving the message. Video is the most powerful and effective way to do exactly that, provided you’re using an appropriate strategy and methodology, as outlined in SundaySky’s “Beginner’s Guide to Next-Gen Personalization.”
How Personalized Video is Transforming Presidential Campaigns in a Video-First World
In 1960, John F. Kennedy and Richard Nixon faced off in the nation’s first televised debate. Kennedy was a relative unknown when the event began, and by…
Personalized, Data-Driven SmartVideos Can Enhance Guest Experiences
If a picture is worth a thousand words, then a video is worth a thousand pictures. It’s a digital world and our screens captivate us, increasingly driving video to become a primary means to communicate with hyper-connected travelers. SundaySky is harnessing the power of this visual medium to produce SmartVideos, information-rich, dynamic, personalized videos for clients such as Atlantis, Paradise Island, in order to increase revenue per booking, foster engagement and enhance the guest experience.
The Fine Line Between Cool vs. Creepy Content Personalization
In this Marketing Nerds podcast, SundaySky President Jim Dicso talks about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid.
