A Snapshot of SmartVideo Consumption [Infographic]
“The SmartVideo Index: In Brief – Part 1” looks at views, brand impact hours, and video engagement metrics across 38 brands within five industries.
Author: Rachel Eisenhauer
Posts by Rachel Eisenhauer
How the Travel Industry is Deepening Customer Loyalty
Travel and hospitality brands are enhancing their loyalty initiatives at every channel and touch point, for an optimal customer experience.
Cool Vendors in CRM Customer Service and Social, 2013
The Cool Vendors in CRM Customer Service and Social provide IT and business buyers with innovative approaches, tools and technologies for creating positive customer service experiences. They capture customer feedback in traditional and social channels.
How to Hold a $4M Super Bowl Ad Accountable
Repurposed Super Bowl ads can leverage customer data for smarter, more targeted video advertising campaigns.
Smarter Video: Higher Engagement in 2012; What’s Next for 2013 [NEW REPORT]
Personally relevant video drove higher engagement in 2012, and will be an emerging technology for CMOs to watch in 2013.
Turning Customer Preferences into Loyalty, Revenue… and a Smart Video
Guest blog from PossibleNOW discusses how Southwest Airlines uses customer preferences to generate both customer loyalty and ample revenue.
Take Five from Digiday Video
The 2012 Digiday Video conference in NYC shared the state, growth, opportunities and challenges of the online video market.
SmartVideo Calls to Action for Customer Engagement
Here are some best practices for incorporating calls to action into online videos, and a few common calls to action for SmartVideo programs today.
When to Use 15-Second vs 30-Second Retargeted Video Ads
Specifics for when to use a 15 second or 30 second retargeted video ad for converting site abandoners.
‘Tis the Season: 5 Video-Powered Tips for Enhancing Holiday Ecommerce
Five smart video tips to ensure commerce marketers are ready for the upcoming holiday shopping season.
