Why Everything You Know About Video Is Wrong
In the Age of the Customer, consumers are more empowered to only interact with brands whose experiences delight them at every corner. Here’s our recap of the themes from Etail West.
In the Age of the Customer, consumers are more empowered to only interact with brands whose experiences delight them at every corner. Here’s our recap of the themes from Etail West.
Now that Google is playing the personalized video game, it’s a testament to the future of the medium and the promise of delivering video marketing on a mass one-to-one level.
In the next installment of our Video Centers of Excellence series, we examine how brands need to institute parameters against ad fraud to deliver a high-quality video experience.
With retail personalization on the rise, we salute the personalization strategies of three major brands: The Home Depot, Wayfair and Saks Fifth Avenue.
We introduce a new series of articles about video centers of excellence – dedicated practice areas established by advertisers to bring creative, marketing and analytics disciplines together under one roof.
In an effort to discover consumer’s desire for in-app personalization, we decided to survey a number of consumers who regularly interact with major brands in three different verticals: retail, financial services, and telecommunications.