One of the biggest obstacles for insurers today is the low adoption rate of mobile sites and apps. For this mobile insurance strategy playbook report, Forrester spoke with insurance eBusiness teams around the world to identify best practices that will help you master the art of designing, building, and promoting mobile sites and apps that customers and agents will use.
When you think of your phone or Internet provider, the words “great customer service” probably don’t come readily to mind. But that’s what some customers of US telecommunications giant AT&T are saying when they get their bills. That’s because AT&T provides personalized video explanations of those bills, built by under-the-radar Israeli startup SundaySky.
Pete Hilger, President of Allied Solutions, which provides products and services to financial institutions, told Loyalty360 that his company will offer SmartVideo technology, powered by SundaySky, to all its credit union clients to support the member onboarding experience and generate unique and impactful customer engagement.
Now that it’s clear where tv and video are going in the near future, it’s easy to sit back and say the future is sorted out, no need to look further. Just stand by and wait for the long-heralded ‘ a la carte’ future to be built and deployed. But that would miss the fun part. Not the near future, but the future that waits just around he corner.
Allied Solutions, provider of products and services to financial institutions, today announced it will offer SmartVideo technology, powered by SundaySky, to all its credit union clients.
A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer’s face. Whether the iPhone makes a few short cameos as part of the everyday life of families, or the Nike sneakers worn by a marathon runner simply appear at the close of TV spot, ads in North America are dominated by the brand and the brand’s story.
Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies two trends he believes can change a campaign’s trajectory.
It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.
Telefónica has announced an agreement with SundaySky to use its SmartVideo technology to offer personalised video solutions for its business clients.
Telecommunications provider to sell SmartVideo to enterprise customers.
