Author: Jason Pineres

Last month, Mark Flaharty joined customized video ad company, SundaySky as its EVP of Advertising. Formerly the SVP, North American Sales at retargeting specialist, Criteo, Flaharty has more than 20 years of experience in the digital marketing industry. In a conversation with GeoMarketing, Flaharty tells how he’s gone from a cynic to a believer in the powers of video, and details how location can factor into and shape personalized video messaging ads.

The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content. It’s an evolution for a company whose platform was first used by brands like AT&T to create videos for customer messaging.

Israel’s dynamic tech startup scene is no secret. The country has been called the “start-up nation” for years and, today, only the U.S. and China have more companies listed on the NASDAQ than Israel’s 90 – worth a total of $40 billion. Innovation continues and a new crop of Israeli tech startups are on their way up, transforming healthcare, entertainment, finance, media and a myriad of other industries. The hot startups below have secured funding from investors, and are perhaps, on their way to successful exits or IPOs. Here are 25 Israeli tech startups to watch this year.

SundaySky, the creator of SmartVideo, today announced that it has been included in the list of “Cool Vendors” in the April 15th Cool Vendor for CRM Customer Service and Social, 2013 report by Gartner, Inc.

SundaySky, the creator of SmartVideo, today announced at the 2012 HP Exstream Americas User Conference that it has partnered with HP to deliver personalized, real-time video communication experiences to HP Exstream enterprise customers.