Marketers can view today’s marketing challenges in the context of mastering 21st century dating relationships: To win over their customers, brands need to do more than send red roses. To make relationships last, they need to truly understand customers and their needs if they want to make them develop brand affinity and fall in love.
Predictions for programmatic are plentiful; 11 experts forecast which are most likely to come to fruition, and how marketers should prepare.
You already know that video is an effective way to tell a story. You already know that personalization is a compelling consumer-facing strategy. You already know that effective use of data has great potential. What if you combined all three? Enter SundaySky. In this podcast, Jim Dicso with SundaySky describes how smart video provides a personalized one-to-one storytelling experience. For example, insurance companies are using smart personalized video to help upsell single-policy customers, or provide a series of videos tracking a claim. This is fascinating stuff and may leave you asking, “How do they do that?” According to Jim, “This is only the beginning of how the future will be influenced by personalization, video, mobile.” It is difficult to use words to describe what is best experienced through video so we’d suggest you listen to this podcast and then visit the SundaySky website.
AT&T is utilising SundaySky’s SmartVideo technology to proactively minimise ‘bill shock’, for their new and returning customers. This results in a significant number of inbound calls. Implementing this strategy has allowed AT&T to realise a material reduction in inbound calls, a significant increase in the uptake of value enhancing services, like paperless billing, and an increase in their NPS scores.
AT&T is utilising SundaySky’s SmartVideo technology to proactively minimise ‘bill shock’, for their new and returning customers. This results in a significant number of inbound calls. Utilising SundaySky’s technology, each new and returning customer receives, along with their bill, a link to a personalised video that uses their actual bill and their specific data and explains all of the different elements of the bill. Implementing this strategy has allowed AT&T to realise a material reduction in inbound calls, a significant increase in the uptake of value enhancing services, like paperless billing, and an increase in their NPS scores.
SundaySky president and chief revenue officer, Jim Dicso, answers the question, “Is video the next big thing in digital marketing?
