While there is little doubt that personalization will be one of 2015’s hottest topics, it is important that Web professionals use this tactic holistically – from implementing technologies that will create more relevant website experiences for site visitors to crafting personalized marketing experiences for every stage of the customer journey. One way marketers can create a personalized experience for prospects at every stage of the customer journey is with personalized video.
This second article in a three-part series explores where customer service opportunities lie and provides some examples of companies that are experiencing great results via their proactive strategies, such as AT&T’s use of personalized video technology to proactively minimize ‘bill shock’, for their new and returning customers.
One of the biggest obstacles for insurers today is the low adoption rate of mobile sites and apps. For this mobile insurance strategy playbook report, Forrester spoke with insurance eBusiness teams around the world to identify best practices that will help you master the art of designing, building, and promoting mobile sites and apps that customers and agents will use.
When you think of your phone or Internet provider, the words “great customer service” probably don’t come readily to mind. But that’s what some customers of US telecommunications giant AT&T are saying when they get their bills. That’s because AT&T provides personalized video explanations of those bills, built by under-the-radar Israeli startup SundaySky.
Pete Hilger, President of Allied Solutions, which provides products and services to financial institutions, told Loyalty360 that his company will offer SmartVideo technology, powered by SundaySky, to all its credit union clients to support the member onboarding experience and generate unique and impactful customer engagement.
Now that it’s clear where tv and video are going in the near future, it’s easy to sit back and say the future is sorted out, no need to look further. Just stand by and wait for the long-heralded ‘ a la carte’ future to be built and deployed. But that would miss the fun part. Not the near future, but the future that waits just around he corner.