Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm.
SundaySky CEO Shmulik Weller offers several best practices to help business leaders maintain their company culture during high-growth periods, whether expanding across continents or just to a new city.
Lowe’s is decking its new Manhattan locations out with digital services in an attempt to appeal to an urban audience. Marketers today are embracing technology to enhance their ability to reach consumers.
Marketers are ramping up investments in data-driven advertising technology and operations as they grapple with media’s changing role in consumers’ lives.
Data-driven marketing expert advances SundaySky’s leadership in personalized video engagement market.
A profile of SundaySky’s Co-founder & CEO, Shmulik Weller.
SundaySky announces global expansion, further innovation in personalized video marketing.
As people’s inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails.
Digital advertising and marketing executives have a plethora of data at their fingertips today, and so much is being done to apply this data to market their businesses with greater power and performance. But are brands taking full advantage of the opportunities available to them and their data? How can they ensure their marketing focus is providing quality to both their organization and their customers?
Once considered a mysterious black art, marketing is now a quantifiable, data-based function. But how do businesses use data analytics to drive marketing decisions?
