Hulu to Test Programmatic with Facebook and Oracle
Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.
Author: Jason Pineres
Posts by Jason Pineres
Expert: Brands need to get serious with data
It’s no longer enough for brands to say they are interested in data. According to one expert, it’s time for brands to take action on the data in their repositories.
What are your top 3 tips for brands to connect their data?
Some businesses continue to have a disconnect between the data they collect and the data used to target and optimize their marketing messages. One expert offers his top 3 tips to connect data.
Brief: Digital Platforms Free Video From TV’s Shackles
Digital video consumption is booming and increasingly converging with traditional television. B2C marketers should read this brief to understand the new rules to building a strong video ad presence for their brands on all screens and at all times of day.
The Future Of Consumer Marketing Is Personal
Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm.
3 Tips for Fostering a Unified Office Spirit Across Continents
SundaySky CEO Shmulik Weller offers several best practices to help business leaders maintain their company culture during high-growth periods, whether expanding across continents or just to a new city.
