The Future Of Consumer Marketing Is Personal

Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm.

3 Ways to Up Your Advertising Game

Digital advertising and marketing executives have a plethora of data at their fingertips today, and so much is being done to apply this data to market their businesses with greater power and performance. But are brands taking full advantage of the opportunities available to them and their data? How can they ensure their marketing focus is providing quality to both their organization and their customers?