SundaySky Names Elan Yaish as Chief Financial Officer
Amit Golan joins as head of product strategy; new management roles strengthen business’ thought leadership and financial focus.
Author: Jason Pineres
Posts by Jason Pineres
Accenture Adds SmartVideo Technology to its Life and Annuity Software to Help Insurance Carriers Improve Customer Experiences
New digital capabilities deliver personalized videos that enhance and differentiate the customer experience.
Is Tracx The Next Big Thing In Israeli Tech?
A total of $1 billion was raised in the 12 months through February. This is a validation of the excitement around Israeli startups, as they continue to flock to NYC, making it the prime ecosystem in which to build their companies. 2014 is considered the best year for Israeli startups, and the momentum Startup Nation is currently having is the strongest it has ever had. Yet, there hasn’t been much discussion about who the next stars are coming out of the Israeli-NYC tech ecosystem. And there is certainly no shortage of candidates here. Ranging from video startups such as Kaltura, SundaySky, Magisto, Wochit and Wibbitz.
Facebook Lets Marketers See What Users Talk About With Topic Data
In collaboration with DataSift, which can access and scale Facebook’s pipeline of data, the social media giant can provide marketers with insights about specific topics users are posting about. SundaySky’s executive vice president of advertising, Mark Flaharty, weighs in.
Make Customers Fall in Love With Your Brand
Marketers can view today’s marketing challenges in the context of mastering 21st century dating relationships: To win over their customers, brands need to do more than send red roses. To make relationships last, they need to truly understand customers and their needs if they want to make them develop brand affinity and fall in love.
What to Expect from Programmatic in 2015
Predictions for programmatic are plentiful; 11 experts forecast which are most likely to come to fruition, and how marketers should prepare.
On Point Podcast
You already know that video is an effective way to tell a story. You already know that personalization is a compelling consumer-facing strategy. You already know that effective use of data has great potential. What if you combined all three? Enter SundaySky. In this podcast, Jim Dicso with SundaySky describes how smart video provides a personalized one-to-one storytelling experience. For example, insurance companies are using smart personalized video to help upsell single-policy customers, or provide a series of videos tracking a claim. This is fascinating stuff and may leave you asking, “How do they do that?” According to Jim, “This is only the beginning of how the future will be influenced by personalization, video, mobile.” It is difficult to use words to describe what is best experienced through video so we’d suggest you listen to this podcast and then visit the SundaySky website.
Where to Find Proactive Customer Service Opportunities
AT&T is utilising SundaySky’s SmartVideo technology to proactively minimise ‘bill shock’, for their new and returning customers. This results in a significant number of inbound calls. Implementing this strategy has allowed AT&T to realise a material reduction in inbound calls, a significant increase in the uptake of value enhancing services, like paperless billing, and an increase in their NPS scores.
Where to Find Proactive Customer Service Opportunities
AT&T is utilising SundaySky’s SmartVideo technology to proactively minimise ‘bill shock’, for their new and returning customers. This results in a significant number of inbound calls. Utilising SundaySky’s technology, each new and returning customer receives, along with their bill, a link to a personalised video that uses their actual bill and their specific data and explains all of the different elements of the bill. Implementing this strategy has allowed AT&T to realise a material reduction in inbound calls, a significant increase in the uptake of value enhancing services, like paperless billing, and an increase in their NPS scores.
Discussion Point: Is Video Marketing the Next Big Thing?
SundaySky president and chief revenue officer, Jim Dicso, answers the question, “Is video the next big thing in digital marketing?
