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News & Press

Top 3 tips to improve digital engagement

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Source: BizReport Read Full Article
Advertising Retail & E-commerce

A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer’s face. Whether the iPhone makes a few short cameos as part of the everyday life of families, or the Nike sneakers worn by a marathon runner simply appear at the close of TV spot, ads in North America are dominated by the brand and the brand’s story.