7 Lessons For Perfecting Your Customer Engagement Strategies
Consumers are sick of being constantly bombarded by brands – pop-up ads in their mobile apps, spam emails all day long and pre-roll ads that precede the…
Consumers are sick of being constantly bombarded by brands – pop-up ads in their mobile apps, spam emails all day long and pre-roll ads that precede the…
With retail personalization on the rise, we salute the personalization strategies of three major brands: The Home Depot, Wayfair and Saks Fifth Avenue.
When both the ad creative content and the media buy are informed in real time by demographic, contextual, behavioral or geographic data, optimal efficiency is achieved, resulting in deeply relevant and effective personalized video advertising.
Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third…
VP Creative Guy Atzmon discusses the holistic SmartVideo experience from the viewer’s perspective.
Three key communication elements — what, how and who — are the makings of a powerful and high-performing SmartVideo.