Personalized video belongs in the marketing cloud (and if you’re not doing it, you should)
Why personalized video in the cloud offers a win for brands, marketing technology providers and consumers alike.
Author: Jeff Hirsch
Posts by Jeff Hirsch
The Next-Best Action Should Aim To Help, Not Sell
The key to selecting the next-best action is to understand the specific needs of each customer. Delivering relevant, useful information keeps the customer engaged and continues the evolution of the relationship.
The Path to Customer Loyalty is a Two-Way Street
The loyalty landscape continues to evolve as brands seek to build loyalty from their customers. After all, loyal customers mean enviable lifetime value. Loyal customers spend more at…
Personalized Video Engagement: The New Advertising Paradigm
Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers…
Connecting the Art and Science of Marketing at Cannes Lions
Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year…
Personalized Video and Transparency in a Programmatic Market
Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third…
