“The Drum” interviewed Jonathan Ben-Haim, Head of Creative Strategies at SundaySky, about how brands can create moments of serendipity while purchasing online. Author Sam Bradley explains that the potential of a bargain or perfect finds
In an effort to discover our own Facebook video best practices, we decided to deploy video creative tests with some of our first Facebook ad programs.
As MSOs and telcos fight for reliability of service and functionality in an effort to acquire and maintain customers, personalized video can offer improved technical support.
Today the majority of digital media consumption takes place through mobile devices. In fact, according to this eMarketer report, the time consumers are spending on mobile is gradually increasing while their time spent on all other media is decreasing.
Three key communication elements — what, how and who — are the makings of a powerful and high-performing SmartVideo.