Video-Powered Experiences for Insurance

Support never stops. Video-powered experiences provide proactive and thoughtful information when it’s needed most, promote policies and products, and guide policyholders to digital tools. Industry leaders using video-powered experiences have seen a 45-point increase in Net Promoter Score, an 89% increase in understanding the claims process, and a 29% increase in digital tool adoption.

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Drive Quote Completions and Bindings

Help potential policyholders make the best decisions for their future. By using video-powered experiences to educate, clarify, and offer relevant promotions, insurance companies minimize abandonment and improve quote conversions during moments of decision. Bring the most value to prospect interactions, and start on the path to a productive long-term relationship.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Decrease quote abandonment
  • Increase conversions and effective costs per acquisitions
  • Drive return site visitors

Welcome & Onboard Policyholders

Create positive connections from the very start of your customer relationships. Use video-powered experiences to offer a warm welcome and guide new policyholders through onboarding and relevant value-added services. Provide the important information every customer needs at those crucial moments of introduction to foster positive impressions from the get-go.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Increase retention and policy renewal rates
  • Reduce contact center costs
  • Drive Net Promoter Score (NPS) and customer satisfaction (CSAT)

See Mutual of Enumclaw use video-powered experiences to onboard new policyholders >

Support the Claims Process

Be a strength for your customers when they need you most. Simplify and minimize the stress of the claims process with video-powered experiences that guide claimants through every step and answer their most pressing questions during moments of confusion and frustration. With relevant, individualized information, video-powered experiences convey to each policyholder your consideration for their well-being.

Video-Powered Experiences Deliver Breakthrough Outcomes:

  • Reduce settlement time
  • Increase digital adoption and customer satisfaction (CSAT)
  • Reduce inbound support calls and related costs

See how Mapfre uses video-powered experiences to support policyholders during the claims process >

Retain Policyholders through Renewals

Be proactive to strengthen customer relationships pre-contract renewal. Video-powered experiences use individual information to help policyholders at moments of decision during the renewal process. Answering questions and delivering important policy and account information with video-powered experiences smoothes the way to loyalty and lasting relationships.

Proven Personalized Video Impact:

  • Increase renewal rates through digital channels
  • Increase customer satisfaction (CSAT) and customer retention
  • Increase J.D. Power ratings and Net Promoter Score (NPS)

Resources & Blog Articles for Insurance Providers

Mutual of Enumclaw Case Study Thumbnail
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Customer Story: Mutual of Enumclaw

Mutual of Enumclaw launched its SmartVideo program with the goals of retaining policyholders and promoting digital tools available to them.

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Top P & C Insurer Case Study Thumbnail
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Customer Story: Top 5 U.S. P&C Insurer

This leading insurer uses personalized video advertising to retarget site abandoners and drive online quote conversions better than the target cost per order goal.

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Blog Post

Accenture and SundaySky Bring Personalized Digital Experiences to Life and Annuity Carriers

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