SmartVideo for Insurance

Make insurance a personal matter — reach your policyholders directly with personalized video. The SmartVideo Marketing Cloud enables insurers to more effectively sell policies and products, support policyholders through the claims process and promote digital tool adoption. Employ the power of personalization for tangible results, higher efficiency and stronger brand loyalty.

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Drive Quote Completions and Bindings

Use personalized video quote abandonment programs in paid and owned media channels to acquire new policyholders. Video advertising brings back prospects who abandoned the quote application process. Personalized video delivered via email educates prospective policyholders about the quote value proposition. SmartVideo explains policy quotes, offers deals and promotions, and highlights valuable benefits, resulting in increased quote conversions.

Proven SmartVideo Impact:

  • Decrease quote abandonment
  • Increase conversions and effective costs per acquisitions
  • Drive return site visitors

Welcome & Onboard Policyholders

Welcome customers with SmartVideo, reassuring your policyholders they made a good choice. Generate personalized coverage videos for each customer’s onboarding process and explain policy attributes and relevant value-added services, such as paperless statements, autopay, and account functionality.

Proven SmartVideo Impact:

Learn how Mutual of Enumclaw welcomes new policyholders

Support through the Claims Process

Interact with policyholders across crucial stages of the claim’s lifecycle to build confidence, clarify information and provide timely updates. Multi-touch personalized video solutions guide claimants through the resolution process, from first notice of loss to the appraisal process, payment status, post-inspection completion, and immediate next steps. The SmartVideo Marketing Cloud uses profile, policy, billing, and claim-specific data to confirm new claim details, educate policyholders on available services, and explain the resolution process.

Proven SmartVideo Impact:

Learn how Mapre supports policyholders through the claims proces

Retain Policyholders through Renewals

Proactively keep customers by checking in at various touchpoints before their contract renewal. The SmartVideo Marketing Cloud uses profile, account status, policy, and claims data to address common questions and simplify renewals. Include key messages about potential policy and account status changes while reiterating your dedication to customer service.  

Proven SmartVideo Impact:

Resources & Blog Articles for Insurance Providers

Mutual of Enumclaw Case Study Thumbnail
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Customer Story: Mutual of Enumclaw

Mutual of Enumclaw launched its SmartVideo program with the goals of retaining policyholders and promoting digital tools available to them.

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Top P & C Insurer Case Study Thumbnail
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Customer Story: Top 5 U.S. P&C Insurer

This leading insurer uses SmartVideo Advertising to retarget site abandoners and drive online quote conversions better than the target cost per order goal.

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Blog Post

Accenture and SundaySky Bring Personalized Digital Experiences to Life and Annuity Carriers

SundaySky’s solutions enable insurers to effectively sell more policies and products, support policyholders through the sensitive claims process and share key information to push digital tool adoption…

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