SundaySky’s solutions enable insurers to effectively sell more policies and products, support policyholders through the sensitive claims process and share key information to push digital tool adoption by driving conversions and revenue, retention and satisfaction, and improvement in J.D. Power ratings. Personalized videos have proven to achieve real results, greater efficiencies across the enterprise and stronger brand loyalty.

Advertising

The SmartVideo Platform enables property insurers to target website abandoners who have demonstrated interest in their insurance products and drive them to conversion. Because SmartVideo ads are truly personalized and generated for each individual in real time, viewers return to insurers’ sites and convert more than equivalent consumers who do not view these video ads.
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Acquisition

Bring back quote abandoners and engage them with personalized video. SmartVideo explains policy quotes, offers deals and promotions, and highlights valuable benefits, resulting in increased quote conversions.
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Welcome & Onboarding

SmartVideo enhances property insurers’ traditional communication tactics with proactive welcome experiences at various points during the new customer onboarding period, reassuring policyholders they made a good choice. Each personalized video is generated on a per-customer basis, to reflect the stage in the onboarding process, attributes of the new policy purchased, first or updated statement, and introduces relevant value-added services, such as paperless statements, autopay and My Account creation. Proven results are demonstrated by an increase in customer retention rate, reduction in contact center cost, and deeper brand loyalty.
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Billing & Customer Care

SmartVideo relieves the complexity associated with the delivery of a policyholder’s first statement by offering a deeper level of digital engagement with a personalized, engaging video experience. The result is statement-related care cost reduction, a measurable increase in adoption of online services, an increase in customer retention rate, and a memorable customer experience.
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Retention & Loyalty

Deepen engagement and build stronger bonds by leveraging profile, historical, and situational data to create personalized video experiences for policyholder renewal. Connecting on an individual level is key to building and maintaining higher value relationships, and results in policyholders receiving real-time, personalized messages that drive desired actions.

Results you can expect

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More ways SmartVideo produces results in Insurance