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Comcast employs video-powered experiences at key moments across its customer journeys to transform consumer engagement and positively impact CX. During moments of frustration and confusion during the self-install process, interactive VX helps customers become familiar with their new products and services, thereby reducing the pressure on customer service with fewer on-site support resources. At moments of consideration, individualized VX educates customers about upgrades, product features, and value-added services to strengthen relationships and improve brand loyalty.