Customer Case Study

Phil Bienert, President and CMO at 1-800 Contacts, shares how the direct-to-consumer, online brand elevates its customer experience at moments of consideration and choice with highly engaging video experiences. Taking an already personal experience to customers – their vision – and enhancing it with personalized videos activated by 1st-party data creates a direct connection during an important moment in the customer’s healthcare. This focus on customer-centricity is proven by the brand’s Net Promoter Score in the 80s.

CUSTOMER-FIRST MEANS VIDEO-FIRST  1-800 Contacts activates its customer data strategy for relevant, valuable video experiences at prescription renewal moments in the customer journey.


SundaySky amplifies your data strategy and existing video investments to transform customer engagement for maximum business impact. Schedule a platform demo and let us show you how.

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