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1-800 Contacts

Direct-to-Consumer

Phil Bienert, CMO at 1-800 Contacts, shares how the direct-to-consumer, online brand is elevating its CX at moments of consideration and choice with video-powered experiences. Taking an already personal experience to customers – their vision – and enhancing it with dynamic and personalized video-powered experiences creates a direct connection during an important moment in the customer’s vision health. This focus on customer-centricity is proven by the brand’s Net Promoter Score in the 80s.