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In an industry laden with obtuse and confusing jargon, personalization must be specific and relevant to healthcare members — serving the dual purpose of educating members about their account plans while adhering to HIPAA compliance.

Aetna orchestrates SundaySky’s video-powered experiences at key moments to support and guide members through their journeys, including the healthplan onboarding process, benefits education on high-deductibles, and engaging Medicare members.