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SelectBlinds

Direct-to-Consumer

Rick Steele, Founder, and CMO at SelectBlinds, discusses how video-powered experiences are reimagining the custom blinds shopping experience. SelectBlinds meets shoppers with compelling and contextual video-powered experiences throughout the customer journey. SundaySky helped Select Blinds extend the scale and velocity of existing brand assets to support the holistic customer experience across paid and owned media channels. They used data-driven, and dynamic video advertising experiences delivered programmatically and across paid social channels to engage customers and compel them to purchase. Additionally, they rapidly deployed an email remarketing program to re-engage cart abandoners, newsletter subscribers, and those that ordered samples.