SmartVideo for Healthcare

Learn a healthier way to connect with members — build stronger bonds through personalized video solutions. If you’re a healthcare payer, SmartVideo is the prescription of choice for member support. Generate personalized videos across a range of touchpoints, informing members on how to get the most from their plans. Personalized video lets your members know how much you care.

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Prepare Members for Open Enrollment

Make enrollment easy. Help members prepare for open enrollment by showing them how to get the answers they need to make the right plan choice.  Personalized video solutions guide members to review current benefits, compare plan options, and elect coverage choices.

Proven SmartVideo Impact:

  • Reduce call volume related to open enrollment
  • Increase digital plan enrollment
  • Increase digital tool adoption

Welcome & Onboard Members

The SmartVideo Marketing Cloud is an effective way for healthcare payers to educate members on their network and cost-of-care, and how to make the most of their plan. Show members how to access ID cards through the mobile app, the benefits of going paperless and how to use digital tools like finding a doctor.

Proven SmartVideo Impact:

Simplify Explanation of Benefits

Personalized video solutions simplify explanation of benefits statements by presenting essential information in an easy digestible format. Make the cost-of-care easy for members to understand, and explain how plan costs work, including deductibles, coinsurance, copays and out-of-pocket maximums.

Proven SmartVideo Impact:

  • Statement-related care cost reduction
  • Increase brand engagement through adoption of value-added resources
  • Improve overall member experience

Watch how Humana updates its members on their current healthcare benefits

Answer Claims & Coverage Questions

Use personalized video to walk members through a claim and their coverage, indicating the doctor, how much has been paid or is owed, and the cost-of-care. Help members plan for the future by explaining the benefits of funding and using their health savings accounts. Support members’ ongoing questions with personalized videos integrated into your web portal and extended to all of your digital channels.  

Proven SmartVideo Impact:

  • Increase member satisfaction by reducing financial surprises
  • Reduce call volume by addressing top call drivers
  • Increase digital engagement

Resources & Blog Articles for Healthcare

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Blog Post

SundaySky – Now With HIPAA Compliance

SundaySky now has HIPAA compliance. Get the details on what this means for healthcare and insurance companies.

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Blog Post

3 Reasons Why Health Insurance Providers Need SmartVideo EOBs

Applying SmartVideo technology to an explanation of benefits statement to present a way more engaging and interactive customer communication.

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Download

The Indispensable Guide to Personalized Video

Learn everything you need to know about personalized video and how it can help your healthcare organization.

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