How can the healthcare industry generate feel-good emotions from CX while reducing negative responses? The solution resides in personalized video that enhances emotion, effectiveness and ease.
The inclusion of personalized video means mobile apps must be handled differently than traditional digital delivery channels. It’s crucial for a brand to treat the before, during and after portions of any in-app video as a single and continuous event, seamlessly leading the consumer through a precise set of desired behaviors.
As one of the beloved brands that continues to lead in innovative product design and unique advertising strategies, I’d like to highlight how Nike leverages the power of personalization through the customer lifecycle and in marketing communication.
SundaySky’s SVP Creative & Product, Guy Atzmon, shares how the video viewer experience needs to go beyond video, and is easier than ever with the power of personalization and a video scene library.
What can publishers do to manage and monetize their premium video inventory? Get the lowdown from FreeWheel Publishers General Manager James Rooke in the latest installment of our Video Centers of Excellence series.
In the first installment of our Chief Personalization Officer of the Future interview series, catch up on our SmartVideo Summit talk with 1-800-CONTACTS CMO Phil Bienert as he discusses how brands can best implement personalization.
